The 'Cabinet' event mentioned by Cathy, the blogger from Montreal!

The talk of the event "Cabinet" being held in Florence,

Italy is spreading around town! The "Cabinet" is creating a rage all over Florence and

has now reached Montreal, Canada!! Here's a mention of the event by the fashion blogger

Cathy Dominguez from Montreal:

http://cathydominguez.com/2011/12/10/after-chanel-the-cabinet/

POEM website soon coming up!

Sing me a POEM

Oh sweet saccharine of mine.

You whisper to the blue moon

And brighter than the sun you shine.

My hands yearn to touch

Scattered kohl and moon hide of thine.

The new Poem website has been much awaited and the wait

is almost up! The new website is fresh and quirky with an underlining minimalistic feel.

Designed by the creative team called "D4Design" , it will feature

beautiful, fluid watercolors illustrations! It is being developed by

"Memetic Lab" who are new and unique.

Please do have a look at the facebook page for "D4Design"

at www.facebook.com/dfordsgn

Here's a little sneak peek...

What do you think...?

POEM event in Florence, Italy!

You are all invited to attend an event created by Anubhav Jain and Bella Jiwon Yoon

to introduce Poem bags in Florence, Italy!! The event called "The Cabinet"

will feature a stunning display of select Poem bags

alongside a very interesting short film. If you happen to be in Italy, you must check it out!!!

POEM in Florence, Italy!

POEM bags continue to brighten up and add to the beauty of Florence, Italy!

Here they are shot next to the Arnos River on a bright sunny day.

You can spot the Campbell and the Helen bags here carried by young, stunning ladies!

Shot by Anubhav Jain

Styled by Bella Jiwon Yoon

POEM shoot live from Italy!

Watch Poem bags shoot being broadcast live from Florence, Italy.

Budding fashion directors and enthusiastic photographers along with beautiful

faces are all present.

http://www.ustream.tv/recorded/18424475#utm_campaign=www.facebook.com&utm_source=18424475&utm_medium=social

POEM mention on evogue as this season's 'Designers to watch!'

http://www.vogue.in/content/fashion-director%E2%80%99s-picks-designers-watch-2011#11

POEM goes online!

Select Poem bags now available online for sale!

The gorgeous S/S line for 2011 is up with bright reds and dusty blues.

Check it out!

http://styletag.com/t/designers/poem

POEM at Ogaan, Emporio Event!

The launch of the new evening collection of Autumn/ Winter '11 of POEM bags was a great success at Ogaan! Sonia Sekhri, the owner of Poem bags was carrying the best selling 'Campbell' bag in a lovely, warm brown.

Friends and family were all there to support and appreciate along with

designers such as Kavita Bhartia, Dolly J and Charu Parashar and the stunning model Neha carrying Poem bags.

The 'Campbell' and the 'Eavan' bags!

Sonia Sekhri, owner of Poem with Kavita Bhartia, the owner of Ogaan

Sonia Sekhri and designer Anjana Bhargav

The 'Hardy' box clutch sported by Shradha Jain, along with Kavita Jain

Sonia Sekhri posing gracefully with the hot selling 'Campbell' bag!

Stunning model Neha modeling the 'Erin' Poem bag!

Rooma Sekhri modeling the 'Burcheel' Poem bag.

The beautiful 'Martha', 'Campbell' and 'Hardy' carried by beautiful ladies!

Designers Kavita Bhartia, Dolly J and Charu Parashar

Poem display of A/W '11 bags

POEM at Ogaan, Emporio.

Please join us to celebrate the evening collection of POEM bags at the Ogaan store at Emporio dlf mall on 2nd November, Wednesday.

POEM at Oberoi Hotel

POEM bags are now available at the new Tijori shops at the Oberoi Hotel, Gurgaon .

POEM in Florence, Italy behind the scenes!

Check ut the video from behind the scenes while the models are being styled by young & fresh stylist BELLA JIWON YOON

http://www.ustream.tv/recorded/18205040

POEM in Florence, Italy

Upcoming genius in the Fashion promotion industry, Anubhav Jain organises a fabulous shoot for POEM bags in the scenic Florence! The theme of the shoot puts a twist on the everyday mundane activities of the fashionistas in Italy by adding a layering of glamour. The night scenes reflect the laid back yet fun and busy lifestyle of the young ladies. The photographer follows them around unnoticed, while being a perfect voyeur capturing their fashion moments highlighting these beautiful bags. The pictures will be up soon, but check out the behind the scenes action!

POEM bags at Wills India Fashion Week

Wills India Fashion Week- POEM bags stall. What an exhilarating 5 days it was!

Fashion Night out at Emporio.

Master of Drapes Tarun Tahiliani with Jacqueline Fernandez with the POEM bag specially designed for the Fashion Night out at DLF Emporio, India's finest luxury retail destination.

POEM bags writeup in Vogue Sept '11

POEM bags stall at Wills India Fashion Week!

Poem at Wills India Fashion Week!

The invite for Fashion Week.

Assisting at a shoot for Cosmopolitan!

Yesterday I assisted one of the most talented and well known names in the 

photography industry, Rohit Chawla for a shoot. It was for Cosmopolitan's 15th anniversary

issue out 25th of this month. On set was also the styling team from Harper's Bazaar. 

Amazing day full of creative exposure and meeting interesting people.

Spring Summer collection

The collection for SS '12 is bohemian, playful and unique.

It involves intricate weaving and textures, with a colour palette of Tan, Charcoal Grey and Rust.

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Poem S/S '12 preview!

Preview for the spring/ summer 2012 line for Poem bags.

Photographed by Ridhima Sekhri

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